Mirror / Grand Club


The owners of Mirror and the Grand Club have asked us to develop a marketing plan to rebrand themselves as a preferred nightclub in the city center. So we redesigned the whole marketing activity of these tw clubs, and redefined them for young people who want to entertain.


We have prepared a complete marketing plan (with highly detailed assessment of the market situation), an analysis of competitors, and various suggestions for the repositioning of the entertainment venues.


The owners were able to implement many elements of the plan, which resulted in an increase in the number of visitors and consequently in the revenue.