Play VR


Making the very first virtual reality experience center in Hungary was a real challenge. Especially since there was no domestic practice for market launch, brand communication etc. An entertainment complex of 200 m2 in downtown Budapest will guide everyone into the virtual reality of Spielberg. Play VR asked DOPA team to create this complete decoration and market launch. Wwe had to completely align the look of the business with the corporate identity.


Our help were asked in the very beggining phase. We helped to choose the place and started the decorations together with the interior designer team. The number one task was to break down the prejudices about the game, so when we setup the shop, we were striving to be able to see through the storefront and gain the trust of the internal world. PlayVR offers various programs for both corporate team building and for individuals. We had to develop both B2B and B2C communications at the same time, so beyond the general appearance of events, we had to pay attention to the specifics of almost every age.