VitaminHale

Challenge

VitaminHale is a B12 vitamin inhaler which was introduced to the Hungarian market in 2019. It converts Vitamin B12 concentrate into steam. In particular, vegetarians and vegans may face the deficiency of vitamin B12 in their body.

Solution

Our creative team was tasked with developing the marketing concept for the product, including corporate identity, branding and communication packaging, which became the emblematic core of the influencer campaign. The purpose of the simple look was the purity and simple operation of the product and it immediately became one of the great favorites of the consumers.