Bank of China – BUD Airport

Challenge

The Bank of China branch in Budapest receives a large number of guests from the parent company, foreign investors and partners, so it is extremely important for them to communicate with the company externally. BUD Airport plays an important role in this, as all the bank’s guests arriving and departing are here, and this is where the first and last moment of their visit is determined.

Solution

Our task was to create brand advertisements for the airport and several points on the route to strengthen the Hungarian – Chinese relations. We also incorporated Budapest and Hungarian and Chinese elements into our works, with which we symbolized the blurring of borders between the two countries and the establishment of a good relationship.