Bank of China – SME Matchmaking 2017

Challenge

In November 2017 Bank of China held the CEEC-SME Matchmaking event, bringing together leaders from small and medium-sized companies in Central and Eastern Europe and China. The 16+1 summit was organized by the Bank of China and the Ministry of Foreign Affairs of the Republic of Hungary with 100 Chinese and 200 European participants to collaborate and explore common business opportunities.

Solution

    We created huge event decorations, including backdrops, molinos, press walls and rollups for the whole interior of the Budapest Arena. The venue was designed to create a communicating atmosphere of blurring geographical and social boundaries between participating countries, as well as a pre-communication, booklets, flyer and other event materials.