realMe

It’s not an ordinary challenge that realMe asked for a creative agency. Building a strong brand communication and creative content with a powerful and expressive look. Our responsibilities were designing and implementing creative campaigns for the realMe brand, as well as media purchasing and full online campaign management.

For the main message of the brand we made the “removal of the mask” to the primary focus of the communication. All started with a photoshooting and then a detailed media plan. Both photography and the direction of leading creatives reflected on this message. In addition to the classic ATL tools, online channels were our main focus during the media campaign. So we used a mix of social media campaign, influencer marketing and classic online campaign elements (link eDM campaign, banner campaign) with a strong emphasis on reaching the target audience during the introductory campaign.