TOTAL – Autotech Future Expo 2019

Challenge

Total is a major player of the oil market. Participating in numerous exhibitions and events around the world to strengthen its brand image. We were entrusted with the creation of the stand required for their participation in the Autotech – Future Exhibition in 2019.

Solution

The basic concept of this modular booth is to use its different elements at multiple events (reusable), making it practical, environmentally friendly and cost effective.

Result

When visitors arrived to the expo area, the whole Total booth attacted their eyes instantly with their high-lighting elements. In the gray space, the bright colors became more pronounced, which was further enhanced by the lighting (reflectors, elegant edge lighting), making it the most visited stand of the whole event.